In present-day Atlanta Ga, we walk the crossroads where “the streets” meets “the elites.” THE URBANS is the nickname given to the entrepreneurs occupying the business strip located on Urban Ave.

Anchored by a hip, quick-witted upholstery shop owner, Jay Whitman, we ride shotgun with him through his daily life, and sometimes his nightlife: when like a superhero, he changes his worn-down work boots for new Italian Magnannis. And where also, the way he’s perceived by the outside world — is equally changed.

But back at work, we dip through the shops surrounding WHITMAN’S UPHOLSTERY. Where although diverse, they always find common ground, especially when confronted by the entrepreneurs on “the other side of the street.”